THE VOICE THAT PICKS UPISSUE № 04 · 25 JUN 2026
Sawt
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TRANSMISSION №04 · ON AIR

The voice that picks upevery callin every dialect.

THE PITCH

Sawt is an AI receptionist for clinics, real-estate firms, restaurants and e-commerce stores. It answers in Levantine, Khaleeji, Egyptian, MSA — plus 50+ more languages — 24 hours a day.

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Dr. Samer Dental Clinic
+962 7 9123 4456 · Amman
LIVE
Agent/Layla · AI
Duration 00:00
Transcript · العربية
Call just started…
Live English translation
AIGood morning, Dr. Samer's clinic. I'm Layla — how can I help?
AI handling — appointment booking
Levantine·92% conf.

This call is happening right now in our demo line. Refresh for a new one.

RIGHT NOW247,891calls handled today across MENA
WIRE
CLINIC · AMMAN∙"صباح الخير، عيادة د. سامر، كيف أقدر أساعدك؟"REAL ESTATE · DUBAI∙"We have six furnished two-bedrooms in Abdoun."RESTAURANT · CAIRO∙"تمام، حجزتلكم الطاولة 12 جنب الشباك."E-COMMERCE · RIYADH∙"Found your order — #82451, arriving tomorrow before 6 PM."LOGISTICS · JEDDAH∙"السائق على بُعد دقيقتين من الموقع."FINTECH · BEIRUT∙"Your transfer of AED 3,200 has been confirmed."CLINIC · DOHA∙"الدكتورة متاحة الثلاثاء بعد العصر، إذا حابب."RESTAURANT · CASABLANCA∙"Bien sûr — table pour quatre, vendredi à 20h."CLINIC · AMMAN∙"صباح الخير، عيادة د. سامر، كيف أقدر أساعدك؟"REAL ESTATE · DUBAI∙"We have six furnished two-bedrooms in Abdoun."RESTAURANT · CAIRO∙"تمام، حجزتلكم الطاولة 12 جنب الشباك."E-COMMERCE · RIYADH∙"Found your order — #82451, arriving tomorrow before 6 PM."LOGISTICS · JEDDAH∙"السائق على بُعد دقيقتين من الموقع."FINTECH · BEIRUT∙"Your transfer of AED 3,200 has been confirmed."CLINIC · DOHA∙"الدكتورة متاحة الثلاثاء بعد العصر، إذا حابب."RESTAURANT · CASABLANCA∙"Bien sûr — table pour quatre, vendredi à 20h."

Trusted by MENA operators —

Nour Medical
Clinic group · Riyadh
Beit Amman
Real estate · Jordan
Souq Layali
E-commerce · UAE
Mishwar
Restaurants · Cairo
Tariq Logistics
Logistics · KSA
Diwan Pay
Fintech · Beirut
§01
How it works

From signup to first answered call in under four minutes.

01

Create the agent

Describe the business in plain Arabic or English. Upload menus, price lists, FAQs, your booking calendar. Sawt builds an agent personality, fallbacks, and handoff rules.

02

Buy a number

Pick a Jordanian, Saudi, Emirati, Egyptian, French or US number. Or forward your existing line after hours. Numbers go live the same day, including local DID with full caller-ID.

03

Calls answered 24/7

The agent picks up every ring in your customer's dialect, books appointments, takes orders, transfers to a human when asked. You watch the transcripts roll in.

§02
Use cases

Realistic conversations, not toy demos.

Every snippet below is a real exchange between Sawt and a customer from our pilot in Amman, Riyadh and Cairo. Translations on hover.

Clinics82% of after-hours calls converted to bookings

Books, reschedules, and triages — politely.

السلام عليكم، بدي أحجز موعد مع دكتور الأسنان.
Hi, I'd like to book a dental appointment.
وعليكم السلام، أهلاً فيك. متوفر بكرا الساعة 10 ونص الصبح، أو الخميس الساعة 4 بعد الظهر. أيهن أنسب؟
Hello, welcome. I have tomorrow 10:30 AM or Thursday 4 PM — which works?
خلينا الخميس.
Let's do Thursday.
تمام، باسم مين بسجل الموعد؟
Sure — under what name?
Real estate3.4× more qualified showings per week

Qualifies inbound leads while you sleep.

عندكم شقق إيجار في عبدون؟
Do you have apartments for rent in Abdoun?
نعم، عندنا 6 شقق متاحة، من 600 لـ 1200 دينار شهرياً. لكم غرفة بتدور؟
Yes — six available, JOD 600–1,200/month. How many bedrooms?
غرفتين، مفروشة.
Two bedrooms, furnished.
عندي ثلاث خيارات بتطابق. أرسلهن واتساب؟
I have three matches. Send them to you on WhatsApp?
E-commerceAverage resolution time: 38 seconds

Order status, returns, sizing — no hold music.

وين طلبيتي؟ صار لها أربع أيام.
Where's my order? It's been four days.
آسفة على التأخير. ممكن تعطيني رقم الطلبية أو رقم تلفونك؟
Sorry about that. Can I get your order number or phone?
نفس الرقم اللي بتصل منو.
Same number I'm calling from.
لقيتها — طلبية #82451، عند المندوب، توصلك بكرا قبل الساعة 6.
Found it — #82451, with the courier, arriving tomorrow before 6 PM.
RestaurantsCaptures 91% of calls during the dinner rush

Reservations, delivery orders, dietary questions.

بدي أحجز طاولة لأربع أشخاص الجمعة الساعة 8.
Table for four on Friday at 8?
أكيد. باسم مين الحجز؟ وفي حدا منكم نباتي أو عنده حساسية؟
Of course. Name on the reservation? Any vegetarians or allergies?
باسم رامي، وأختي ما بتاكل جلوتين.
Under Rami — and my sister is gluten-free.
تمام، حجزتلكم الطاولة 12 جنب الشباك، ونبهت المطبخ. بنشوفك الجمعة!
Done — table 12 by the window, kitchen flagged. See you Friday!
§03
Features

Everything an in-house call center has. None of the headcount.

01 / Multilingual

50+ languages, fluent in 7 Arabic dialects.

Levantine, Khaleeji, Egyptian, Iraqi, Moroccan Darija, Tunisian, Sudanese — plus French, English, Turkish, Farsi. The agent detects the caller's dialect within the first three seconds.

02 / Knowledge base

Drop in your PDFs, sheets, websites.

Sawt indexes your price lists, menus, store hours, and policies. Updates propagate within seconds.

03 / Recording & transcripts

Every call, searchable.

Recordings, full transcripts in Arabic and English, sentiment, intent tags. Export to Sheets or your CRM.

04 / Outbound campaigns

Reminders, surveys, follow-ups.

Schedule outbound campaigns from a CSV or your CRM. Respect Do-Not-Call lists and local calling windows.

05 / Voicemail detection

Knows a voicemail when it hears one.

Sawt detects answering machines, beeps, IVRs and adapts — leaving a message or hanging up cleanly.

06 / Analytics

Where your calls go, and why.

Live dashboards: missed-call recovery, booking rate, average handle time, top reasons for human handoff. Drill down to any single call.

§04
Pricing

Pay for minutes, not seats.

All plans include unlimited agents, recordings, transcripts and a Jordanian number. Top up minutes any time.

Currency
RATE CARD
All prices per month
01 / Starter
$49/month
120 minutes/month
★ Recommended
02 / Growth
$149/month
450 minutes/month
03 / Enterprise
Custom
Volume minutes & SLAs
01
3 voice agents
10 voice agents
Unlimited agents
02
1 dedicated number
3 dedicated numbers
Custom voices & dialects
03
Premium Arabic voices
Outbound campaigns
Dedicated infra & SSO
04
Knowledge base (50 docs)
CRM + WhatsApp integrations
On-prem deployment option
05
Email + chat support
Priority support, 4h SLA
Named CSM, 1h SLA
Pick a plan →
Choose Starter
Choose Growth
Talk to sales

Overage: $0.25/minute on Starter, $0.20/minute on Growth. Extra numbers from $5/month.

§05
FAQ

Questions from operators across the region.

Can't find your answer? Write to us — we reply same day.

Contact support
Q01Does it really work in Arabic dialects?
Yes. Sawt is trained and continually evaluated on Levantine, Khaleeji, Egyptian, Iraqi, Moroccan Darija, Tunisian and Sudanese, plus MSA. We benchmark against native speakers monthly. If a dialect drifts below 92% intent accuracy on your traffic, we'll engineer-fix it or refund you.
Q02How is billing handled in Jordan? Can I pay in JOD?
We invoice in JOD, AED, SAR, EGP and USD. For Jordan-based companies we issue a fully compliant tax invoice with your TRN, and accept CliQ, bank transfer, Visa and Mastercard. Receipts are sent in Arabic and English.
Q03Can the agent transfer to a human?
Always. You set the handoff rules — by intent (e.g. complaints), by caller (VIP list), by time of day, or on demand if the caller says 'موظف' or 'human'. Sawt warm-transfers with a one-line summary of why.
Q04What happens to call recordings — where are they stored?
Recordings and transcripts are stored in EU-West (Frankfurt) by default, or AWS Bahrain for KSA customers. You can delete a recording immediately, set retention windows, or disable recording per agent.
Q05Will it integrate with my booking system or CRM?
Out of the box: HubSpot, Salesforce, Zoho, Pipedrive, Google Calendar, Calendly, Bookeo, WhatsApp Business, Zapier, Make. Plus a webhook for everything else. Our pilot clinics integrate with DentaCloud and Vezeeta.
Q06What if calls come in during prayer times or weekends?
Calls don't sleep. Sawt does. You can configure quiet hours, weekend behavior (Friday-Saturday in KSA, Saturday-Sunday in Lebanon), Ramadan schedules, and per-holiday voicemail scripts.
§06 · FINAL CALL

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